Corporate Relations
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The strategic value of corporate social responsibility: A relationship management framework for public relations practice
This article places corporate social responsibility in the context of the resourcebased view of the firm, then uses relationship management to explain the growing involvement of businesses in corporate social responsibility activities. It argues that the value of the public relations function to an enterprise is in its capacity to aid relationship management, but at a level linked to corporate ...
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This research is based on the investigation of the relations between corporate identity, security leadership, and work ethics among the Shiraz University’s staffs. This research is practical and the data collection was done with descriptive correlative method. The statistical populations are the Shiraz University’s staffs and their numbers are 982. The sample size is 288 and they are chosen ran...
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As international relations develop into a network-like arena, new public diplomacy receives more attention, both in research and in practice. At the same time, with the increasing role of non-state actors in international relations, their significant roles and functions have come under substantial scientific analysis. While companies engage in business abroad, unintended results may emerge, af...
متن کاملBusiness Advantages of Corporate Social Responsibility Practice: A Critical Review
Corporate social responsibility is the managerial obligation to take actions that protect and improve both the welfare of society as a whole and the interests of the organisation. Thus, the paper is an examination of the business advantages of corporate social responsibility practice. The paper is anchored on two theories; stakeholder’s theory, which states that organisations have constituent g...
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The paper analyzes the relations among the manufacturing firm’s innovativeness, operations priorities, and corporate performance. As opposed to common practice in the literature in which these relations are analyzed on a dichotomous (High vs. Low) classification of innovativeness mostly times based on product and/or process innovations, taxonomy based approach is used here. Our findings demonst...
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